Environmental Design : Phase 1 Final Submission

Concept Board.

Exhibition Profile.

Layout Plan.

Facade and Side view.

Environmental Design : Final Layout Plan

Environmental Design : Digitize of Sketches

This is our chosen sketches for consultation. Our concept is based on those attractive irregular shape design from the precedent studies.

Environmental Design : Precedent Studies of Exhibition Booth

Below are few of the booth design research.

The reflective material make the booth look high class and clean.

Creative V shape design. The design use through the booth is consistent.

Nice flow of the outline block.  

A DJ booth design that have a very creative and attractive exterior. It look very high-tech and easy recognize as a DJ booth.

This interior design bring out class and cozy feel.

Double storey booth design in triangle shape.

Double storey booth with almost all rectangle and square shape only but  it look interesting not dull.

Simple but nice design.

A double storey booth design. Nice flow of straight line connecting with curve at the corner area of the outlook. 

An example of good booth design.

The overall shape of the booth compatible with the product's logo. The shape is attractive and special.

Sam Sung exhibition booth. The exterior shape is outstanding and the placing of sign board is creative.

Precedent study of backdrop and information counter.

The irregular shape product display area make use of the irregular shape wall to build in product display.

Creative interior wall design.This irregular shape design of the interior inspired us.

Environmental Design : Le Modulor

Le Modulor.

The Modulor is an anthropometric scale of proportions devised by the Swiss-born French architect Le Corbusier (1887–1965). It was developed as a visual bridge between two incompatible scales, the Imperial system and the Metric system. It is based on the height of an English man with his arm raised. It was used as a system to set out a number of Le Corbusier's buildings and was later codified into two books. - Wikipedia

Le Corbusier's dictum, “A house is a machine for living”, applies in a broader sense to all construction types and uses. However, what is sometimes forgotten is that human functioning is both external and internal. Yes, the body walks and crawls, stretches and reaches, climbs and descends, sits and lies down. But, these are only some of its outward manifestations. The designer must not forget the internal workings of the body. Not only does a healthy person use all five physical senses, but the body, mind and emotions form impressions from an aggregate intake of those senses. - [ http://www.greensage.com/ezine/10Oct07/ezine10-07SacredGeo.html ]

Geometric & Mathematical Extensions to the Modulor 

The limitless numerical values

Range of Le Modulor.

Geometric & Mathematical Extensions to the Modulor 

The Modulor grid.

Source of reference : 

http://www.michael-robinett.com/isis/mod-1.htm

http://www.michael-robinett.com/isis/mod-2.htm

From the above research, Le Modulor as defined as my own understanding is a type of proportion measurement that is created by Le Corbusier. It is a modular of Le Corbusier hence it got its name as Le Modulor. It is a scale or ratio mostly for architect measurement. It is highly related with the Vitruvian proportion or maybe can say that it is a revolution of it. Le Modulor show the golden ratio of human and it does help to measure the golden ratio for other things especially for measurement use in buildings because Le Corbusier is an architect. I think that the human figure in Le Modular raise up his hand is for the purpose of  measurement for ceiling height because the height of ceiling greatly affect the space of buildings. The ceiling height of a building must be at least accommodate the height of the person raising his/her hand so that the space will not be too packed. And as if the human in golden ratio can raise his hand then the space reserve for ceiling height is also in golden ratio that everyone can suitable with it. It is same goes to other proportion measurement. 

Environmental Design : Concept Board and exhibition profile of Exhibition Booth - Royal Selangor.

First of all, to start to design a exhibition booth for our selected product, we are require to do a concept board and exhibition profile for it. Below are our concept board and exhibition profile. Our main concept is to make the exhibition booth of Royal Selangor look class and elegant, the theme for our booth is classic metallic which is very suitable with Royal Selangor because it is a high class pewter creation. And the booth will be divided into 6 sections which are product display area, information counter, screen gallery, rest area, interaction area and photoshooting area.

Concept Board for Royal Selangor exhibition booth.

Exhibition Profile for Royal Selangor exhibition booth.

Media Stereotypes

What is Media Stereotypes?


From my research, Wikipedia defined stereotype as a popular belief about specific social groups or types of individuals. The concepts of "stereotype" and "prejudice" are often confused with many other different meanings. Stereotypes are standardized and simplified conceptions of groups based on some prior assumptions. Stereotypes play an important role in today's society and particularly in Propaganda. According to the Webster's Dictionary stereotyping is defined as a fixed conventional notion or conception of an individual or group of people, held by a number of people. Stereotypes can be basic or complex generalizations which people apply to individuals or groups based on their appearance, behavior and beliefs.

Stereotypes are quick easy ways that give audiences a quick, similar understanding of a person or group of people usually involving their, ethnicity, class, race, gender, sexual orientation, social role or occupation. Nowadays no one is safe from stereotypes even today's youth is suffering from it. Stereotypes can be problematic. They can reduce a wide range of differences in people to simplistic categorizations, transform assumptions about particular groups of people into "realities", be used to justify the position of those in power,and also perpetuate social prejudice and inequality.


Below are some examples of media stereotypes that I had found by doing research:


First of all, it was a media stereotype about Sara Palin that I had found on a online magazine, do visit here to view the whole article.


http://jezebel.com/5090641/hillary-and-sarah-the-bitch-and-the-ditz-of-american-politics


Next, I think most of us know about it. The good looking actor and actresses (especially for TV and commercial advertisement)


I had saw this article on Yahoo! Answer and I think it was also a quite normal stereotype that face by many of the actors and actresses. The title of this article is " When are black actors/actresses going stop taking these degrading & demaning roles??" and following by :

It's like they are living up to the stereotype that we already have. In many predominately white shows and movies black actors/actresses are taking roles as characters that fit the stereotypical black person.
ex: Disney Channel's Hannah Montana: on one show a large black woman got her wig pulled off by one of the main characters.This fitting the stereotype that black women always have fake hair.

Nickoleoden's Drake and josh : Helen one of the characters is a very loud mean black woman.
stereotype: all black women are LOUD and "ghetto".

This show the stereotype of mostly western countries that having a negative and not so good stereotype among the black actors and actresses. This may be the problem faced by most of the black artists.

The other examples of stereotype is

The blonde stereotype, the stereotypical perception of blond-haired women, has two aspects. On one hand, over the history, blonde hair in women has been considered attractive and desirable. On the other hand, a blonde woman is often perceived as making little use of intelligence, as a "woman who relied on her looks rather than on intelligence."

Examples :

Pop Cultural Examples Supporting the Dumb Blonde Stereotype

Gentlemen Prefer Blondes (a comic novel, a Broadway musical, and two films) explores the appeal of blonde women. The film starred Marilyn Monroe as the blonde and Jane Russell as her wise brunette friend. The Encyclopedia of Hair describes Monroe's role as that of "a fragile woman who relied on her looks rather than on intelligence—what some people refer to as 'dumb blond'." At the same time, in the film she demonstrates a certain amount of wit regarding her life position expressed in her hit"Diamonds are a girl's best friend". And when her fiance's father (who initially disliked her but eventually was won over) asked her why she pretends to be dumb, she answers that men prefer this way.

Many blond actresses have played stereotypical "dumb blondes", including Judy Holliday, Jayne Mansfield and Goldie Hawn, best known as the giggling "dumb blonde", stumbling over her lines, especially when she introduced Rowan & Martin's Laugh-In "News of the Future".

In the American sitcom Three's Company the blond girl (originally Chrissy played by Suzanne Somers, and later Cindy and Terri) is sweet and naive, while the brunette (Janet played by Joyce DeWitt) is smart.

In the TV Series Glee, actress Heather Morris plays Brittany Pierce, a cheerleader who is also a member of the glee club New Directions. Heather's character also represents the dumb blonde stereotype; sexy and beautiful, but with less intelligence.  - [source: Wikipedia]

In conclude, media stereotypes create a lots of basic impression toward some certain thing. Just like the generation of us, we know that Marilyn Monroe as a symbol of sexy and we also heard about the story of Princess Diana. But, we also been giving the stereotypes about Caucasians can't dance, Islam are terrorist, Irish are alcoholics and so on. Stereotypes can be divide into positive stereotype and negative stereotype, it shouldn't be share and teach to other if anyone doesn't know the correct answer and it should be well-taught to people without personal prejudice and bias.

Environmental Design : Exhibition Booth Design

The assignment 2 of our Environmental Design class will be exhibition booth design. Since it is a group assignment, I will be forming a group of 2 with my friend - Tan Wen Yong (1102701978) and we decided to design the exhibition booth for brand Royal Selangor. The project brief is attached below.

Environmental Design : Final Mock-Up for Bus Stop Branding Design

This week is the submission day and this is the final mock-up of my branding bus stop design.

Front view.

The advertisement of banner on the side wall.

Roof top.

Environmental Design : Form Follows Functions and Functions Follows Form

After searching for some related information about Form Follows Functions and Functions Follow Form, I come to a comprehend  that it might differentiate by depend on what the design is for. Form follow functions is putting the priority to functions perform then just follow the functions to adjust the form. While functions follow form is vice verse that the form is the priority then just think about its functions. 

They are no specific answer for whether it should be form follow functions or functions follow form. But the users nowadays is smarter than before. They no only searching for beautiful design but also an useful design. Users nowadays are more emphasis on both functions and form. And for me, the priority of an design should be more functional than looking good. A beautiful design without any function is regard as poor design even though a functional design without appropriate form is also regard as a poor design. A real designer or a successful designer should be able to take balance of both function and beauty.

Besides this, I personally think that it is depend on the user to decide the design should be form follow functions or functions follow form. As an example, for the customers that prefer a house for a certain purpose and functional or wanting it as a use for office. The architect must build a building that given priority to serve for those functions and then just think about its form. Yet, the form of the design is surely needed to be appropriate to its function. But, for the customers that more care about the design of form for the house, the architect need to have a beautiful and innovative design that suit the customer's preference then just think about its function. It is same goes to web designer and industrial designer also. But, as I say before this, users are getting smarter. They only want the best thing that consist of both functional and beauty. So, the design purpose and user intention is the most important thing to decide whether form follow functions or functions follow form.

Random Word / Image Association

Random word / Image association

- an idea generation method which allows students to systematically generate new ideas though fixed formula.The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

"Chances come to everyone but not everyone see it because they not have the knowledge."

"Chances only come to the people who have knowledge."

"Without knowledge we wont find the chances"

We always have our motivation,just like a donkey have a carrot to make it move.

The carrot of us maybe is money,or anythings.

...but how we get away from the carrot?

 @ When to use it

..Use it to stimulate open and divergent thinking and seek creative new ideas.

..Use it to re-ignite creative thinking when you are running out of ideas.

..Use it to get people out of a rut when their thinking is still rather conventional.

-[http://creatingminds.org/tools/random_words.htm]

@ How to use it

1. Find a random word

- Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

• Look around you. What can you see? Can you see any words? What about things? What else is happening?
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.
• Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2. Find associations

- Think about other things about which the word reminds you. Follow associations to see where they go. 

- Think openly: associations can be vague and tenuous (this is creativity, not an exam!).

- When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3. Use the associations to create new ideas

- Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

- Write the ideas either next to their associations from step 2 or on a separate page.

- If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

- As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

Example : 

How to make a person to stop smoking in 6 months time?

Random word : Traffic Light

What will you think of when you saw a traffic light?

- Colour

- Price

- Thin

- Awareness

Association : 

Colour : We can use colours to indicate dangers. The red colour indicate most danger follow by yellow colour and green colour.While the smokers see the colours he/she will think about the dangers he/she will face and slowly stop smoking.

Price : We can increase the price of amercement not the cigarette price so when they smoke in the non smoking area they will get the high price amerce.

Thin : Make the cigarette's material become thin so the smoker will become weariness to smoke.

Awareness: Create an awareness image on the cigarette skin and show that smoking will not make people become slim and yet it will make our lungs to become dark and also ugly .

Conclusion : So, people won't buy it if the colour of the cigarette's smoke is in colour and they won't be taking risk to do that .

Environmental Design : Digitize of Final Design of Branding Bus Stop Design

Front, Back, Side - Left, Side - Right views.

3 Quarter view.