Environmental Design : Final Mock-Up for Bus Stop Branding Design

This week is the submission day and this is the final mock-up of my branding bus stop design.

Front view.

The advertisement of banner on the side wall.

Roof top.

Environmental Design : Digitize of Final Design of Branding Bus Stop Design

Front, Back, Side - Left, Side - Right views.

3 Quarter view.

Environmental Design : Bus Stop Template

This is the bus stop template that we've been given. We have to design our bus stop as below template and cannot change any structure of it.

Front.

Back.

Side - Left.

Side - Right.

3 Quarter view.

Environmental Design : Existing Banner Design of Royal Selangor

Below are some existing banner / advertisement design of Royal Selangor. It is aesthetically pleasing and I will take few of it directly and add into the branding bus stop design later as the advertisement board.

Existing Royal Selangor banner design for Wine Celebration Collection. 

Existing Royal Selangor banner design for Sovereign Collection. 

Existing Royal Selangor banner design for Bamboo Collection. 

Existing Royal Selangor banner design for Plus & Mojo Collection. 

Existing Royal Selangor banner design for Himalays Collection. 

Existing Royal Selangor banner design for Isthmus Collection. 

Existing Royal Selangor banner design for Ku Collection. 

Existing Royal Selangor banner design for New Asia Collection. 

Existing Royal Selangor banner design for Amoroso Collection. 

Existing Royal Selangor banner design for Five Elements Collection. 

Existing Royal Selangor banner design for Dharma Collection. 

Existing Royal Selangor banner design for V&A (Victoria and Albert) Tracery  Collection. 

Existing Royal Selangor banner design for 125th Anniversary Collection. 

Existing Royal Selangor banner design for Oriental Collection. 

Existing Royal Selangor banner design for Tableware Products category. 

Existing Royal Selangor banner design for Coffee & Tea Products category. 

The actual look for interior of one of the gallery of Royal Selangor.

Environmental Design : Changing of Selected Brand [ Axiata to Royal Selangor ]

Since Axiata is the main company of Celcom and we are not allow to have duplication of product/brand, I decided to change my product/brand to Royal Selangor Pewter because some of the classmates already taken Celcom as their chosen product/brand.

Below are some background research about Royal Selangor Pewter :

Credit and copyright of I Blog What I Learn.

Credit and copyright of I Blog What I Learn.

For more information about the interesting story behind Royal Selangor Pewter, do have a visit here >> http://www.royalselangor.com/rs2/milestone.php

Company Review. Credit and copyright of I Blog What I Learn.

Products. Credit and copyright of I Blog What I Learn.

Environmental Design : Background Research of Chosen Brand - Axiata

For the assignment 1, we are required to choose a brand / product / service and then do a background research as to understand the company’s product/brand or service and design a branding at bus stop for it. Below is the details and background research that I have done for my chosen brand - Axiata.

Research

Company’s Background

Axiata is one of the largest Asian telecommunication companies focused on high growth low penetration emerging markets. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore and Iran. India and Indonesia are amongst the fastest growing telecommunications markets in the world. The Group, including its subsidiaries and associates, has over 168 million mobile subscribers in Asia and serves the needs of Asia by providing affordable and innovative mobile services covering over 1.6 billion people across 10 countries. The Group provides employment to over 25,000 people across Asia. Axiata’s vision is to be a regional champion by 2015 by piecing together the best throughout the region in connectivity, technology and people, uniting them towards a single goal: “Advancing Asia”.

·         Axiata Group Berhad (formerly known as TM International)

·         Incorporated on 12 June 1992

·         Listed on the Main Board of Bursa Malaysia Securities Berhad

·         Principal activities - investment holding and provision of telecommunication and consultancy services on an international scale; focusing in high growth low penetration emerging markets

·         Controlling interest in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India and Singapore

·         Over 160 million mobile subscribers in Asia

·         Over 25,000 employees in 10 countries (As of Dec 2010)

·         Revenue of RM15.6 billion (As of Dec 2010)

·         Vision is to be a regional champion by 2015

Celcom Axiata Berhad :

·         Record Breaking 15 consecutive quarters of revenue growth

·         Leading mobile broadband provider with 511,000 subscribers

·         Highest revenue growth rate in three years, annual revenue grew by 12.8% more than double the industry average

Celcom
Year of Investment/Shareholding	2008/100%
Nature of Business	Telecommunications
Subscribers	11.1 million
Technology Deployed	GSM, GPRS, EDGE, 3G, HSDPA

Celcom is the country’s most experienced and premier mobile telecommunications company with over 10.1 million customers. It offers the widest coverage in the country covering 98.8% of the populated areas. Celcom has ongoing investments in network coverage, capacity and performance, and intends to maintain its technology leadership and position as the country’s best mobile service provider. Celcom’s core business is in providing prepaid and postpaid mobile voice services. Its strong growth has been further supplemented by the growing data services segment and mobile broadband business, making it Malaysia’s leading mobile broadband provider. Celcom is also achieving significant growth in other areas of business namely m-commerce, enterprise solutions and wholesale services.

Celcom is also proud to have successfully partnered with four increasingly prominent mobile virtual network operators (MVNO) in the Malaysian telecommunications industry. Via an extensive roaming partner network, Celcom offers international roaming services in 156 countries and over 414 networks worldwide.

As a Vodafone Partner Network, Celcom is an integral part of a global alliance spanning 67 Vodafone operating companies and affiliates worldwide. This partnership provides Celcom’s customers with unrivalled global coverage, the lowest IDD and roaming rates and the latest mobile technologies, whilst giving Celcom access to Vodafone’s global purchasing and economies of scale

Product/Brand’s Details

Brand Identity

Our brand signature is a representation of who we are and what we stand for. As a diverse group with a unique footprint across Asia, we needed a name that has allusion to our Asian heritage, yet had a global sound and modern edge. Axiata is our proud new name and is pronounced a-zee-ata.

Our new logo is called the Axiata prism and along with our exciting new name, the new identity mirrors the Group's rich heritage and cultural diversity. It is as colourful as the countries that we serve and displays the Group's vibrant energy, reflecting how Axiata views situations from every perspective, uniting partners and connecting customers throughout Asia and the rest of the world.

Our brand essence : Asian Perspective, Local Touch

With Asia's largest mobile footprint and a native’s understanding of local markets, Axiata touches the lives of millions of people from large cities to developing villages.

Together with our subsidiaries, associates and affiliates, we bring the best of Asia by investing in a regional platform that allows the open flow of people, ideas, values and capital across the entire organisation.

This will further strengthen our ability to develop innovative solutions that will not only deliver locally relevant products and services, but will also improve the social and economic conditions of the countries in which we operate.

Axiata is the emerging leader in Asian telecommunications with a vision of becoming a regional champion. Axiata is Advancing Asia by bringing affordable connectivity, innovative technology and world class talent to the entire region.

We are an organisation that pursues EXCELLENCE and INNOVATION across our entire operation, bringing the most advanced world-class communication services to the region.

We are an organisation of global stature with sensitivity to the local markets that we operate in. We take a COLLABORATIVE approach in all our partnerships, ensuring that we address the specific needs of our stakeholders, while offering products, services and solutions that are of LOCAL RELEVANCE.

We are PRINCIPLED and UNCOMPROMISING, holding ourselves to the highest standards of conduct. We are a company with a purpose and we play a core role in nation development in the markets that we serve.

We are adaptive and OPTIMISTIC, an organisation with continued energy and confidence, that is ready to meet global challenges.

Axiata is Advancing Asia towards a better, brighter future.

Brand Values 

What we stand for :

Our brand values are all about what we stand for as a company and as a group of people. Each value is important and the collection is what makes us unique.

·         Principled in how we conduct our business

·         Collaborative with consumers, employees, and business partners

·         Excellence in how we share innovation and efficiency with every operating company and every customer

·         Adaptive to new situations and diverse cultures

·         Innovative in how we improve our work and adopt new technology

Photos

Logo of Axiata.

Celcom Axiata Berhad Logo.

Some Advertisements of Axiata :

Corporate Information

Date of Incorporation : 12 June 1992

Stock Exchange Listing and Date of Listing :

·         Main Board of Bursa Malaysia Securities Berhad

·         Stock Code : 6888

Principal Activities : Principal activities of the company are investment holding and provision of telecommunication and consultancy services on an international scale, where it has investments in subsidiaries and associated companies.

Company Secretary : Suryani Hussain (LS0009277)

Registered Office :

Level 5, Axiata Centre

9 Jalan Stesen Sentral 5

Kuala Lumpur Sentral

50470 Kuala Lumpur

Tel :             +603 2263 8888            

Fax : +603 2263 8822

Head Office :

Axiata Centre

9 Jalan Stesen Sentral 5

Kuala Lumpur Sentral

50470 Kuala Lumpur

Tel :             +603 2263 8888            

Fax : +603 2263 8822

Registrar :

Tricor Investor Services Sdn Bhd (118401-V)

Level 17, The Gardens North Tower

Mid Valley City, Lingkaran Syed Putra

59200 Kuala Lumpur

Tel :             +603 2264 3883            

Fax : +603 2282 1886

Auditors :

Messrs PricewaterhouseCoopers (AF: 1146)

Level 10, 1 Sentral, Jalan Travers

Kuala Lumpur Sentral

P O Box 10192

50706 Kuala Lumpur

Malaysia

Tel :             +603 2173 1188            

Fax : +603 2173 1288

Environmental Design : Bus Stop Research

Several Bus Stop Design Research : 

Figure 1 :  An interesting bus stop design that weighing the 

weight of the passenger  who sit on the  platform.

Figure 2 : A Sprite advertisement bus stop design showcasing

 the theme on the advertisement which is "mad about TV" 

by sampling the sitting platform as a sofa. It does make 

the passenger look like sit in their own house. 

Figure 3 :  The normal sitting platform is replace by elegant

 chairs to suit the whole aristocratic feel of the bus stop.

Figure 4 : An oven-like design for the bus stop for fast food
advertisement. 

Figure 5 : 3M Security Glass advertisement bus stop design.
The designer put all the cash inside the 3M security glass
and make it as the side wall of the bus stop to show that
how safe is it of the product.

Figure 6 : One of my favourite bus stop design within all my research,
 it a kind of awareness design to propagate the social issue -
violence happen when no one is watching.

Figure 7 : This is a courier post service advertisement bus stop.
The side wall of the bus stop being design like an envelope and
the place for stamp is a mirror. Passenger who stand near
 to it will be look like becoming the stamp of this envelope. 

Figure 8 : Another favourite bus stop design of me. It is an Coca-Cola
advertisement bus stop design. Designer is clever enough to use magic
sticky as the material for the side board for the bus stop. Passengers
who stand near to it will be stick to the side board and automatically
will be direct to saw the advertisement. 

Figure 9 : Another Coca-Cola bus stop design. Whole bus stop
designed in a icy feel that make user think of the cold drink in
the refrigerator.

Figure 10 : The whole concept of the bus stop is consistent and
clear to show the product/brand.

Figure 11 : The design of this bus stop very attract the attention of
the passers-by. And it clearly show the product and brand.

Figure 12 :  It's so surprise that this bus stop was in Malaysia.
This bus stop features boards with bubble wrap with the
 PSP control symbol on it. It is possible to make most of the
passengers miss the bus because of focusing on pressing
 the bubble wrap !

Figure 13 : It is creative enough to replace the sitting platform
as a swing. I think most of us will be very happy while
waiting for the bus to come.

Figure 14 : An Eco-friendly bus stop design which save the
electric for the signboard. There is a switch for passengers
to switch on and off the light of the signboard to have a look.

Figure 15 : A simple yet creative design for bus stop. The back of the
sitting platform is a mirror which reflected out the McDonald logo. 

Figure 16 : Would you like to have a sit in Simpsons house?

Source of some of the bus stop design : http://www.boredpanda.com/cool-and-creative-bus-stop-ads/