Environmental Design : Final Submission of Exhibition Booth Design Phase 2

Environmental Design : 3D Rendered Images

Environmental Design : Graphics using for texturing.

Environmental Design : Less is More, More is Less

"Less is More, More is Less" is a famous phrase that we always heard and being told by lecturers. I think it is an important concept that must be remember by design students. Less is more and more is less is important because it help to take balance of the design. The white space and the design must look balance to provide eye relief and show the content/information of the design more efficiency.

Too less thing on a design cause the design look plain and lost something. It will make users confused about what is the design trying to tell or sell. Yet, too much information put on one design will cause the design look complex and user might not take attention to every single details. Even though all the information/elements are very good, put all in together will only drag down the quality of the information. So, less is more and more is less is very often advocate in any designs. 

Well balance of less is more and more is less does help to show the main focus of the design and bring out the information clearly yet make the viewers feel comfortable with it. Less is more and more is less highly emphasis on produce a minimalist design. A minimalist design bring out the important information by only few important points and help users to understand the design's meaning easily.

Environmental Design : 3D model in Progress

Interaction Area with laptops.

Screen gallery.

Environmental Design : Phase 1 Final Submission

Concept Board.

Exhibition Profile.

Layout Plan.

Facade and Side view.

Environmental Design : Final Layout Plan

Environmental Design : Digitize of Sketches

This is our chosen sketches for consultation. Our concept is based on those attractive irregular shape design from the precedent studies.

Environmental Design : Precedent Studies of Exhibition Booth

Below are few of the booth design research.

The reflective material make the booth look high class and clean.

Creative V shape design. The design use through the booth is consistent.

Nice flow of the outline block.  

A DJ booth design that have a very creative and attractive exterior. It look very high-tech and easy recognize as a DJ booth.

This interior design bring out class and cozy feel.

Double storey booth design in triangle shape.

Double storey booth with almost all rectangle and square shape only but  it look interesting not dull.

Simple but nice design.

A double storey booth design. Nice flow of straight line connecting with curve at the corner area of the outlook. 

An example of good booth design.

The overall shape of the booth compatible with the product's logo. The shape is attractive and special.

Sam Sung exhibition booth. The exterior shape is outstanding and the placing of sign board is creative.

Precedent study of backdrop and information counter.

The irregular shape product display area make use of the irregular shape wall to build in product display.

Creative interior wall design.This irregular shape design of the interior inspired us.

Environmental Design : Le Modulor

Le Modulor.

The Modulor is an anthropometric scale of proportions devised by the Swiss-born French architect Le Corbusier (1887–1965). It was developed as a visual bridge between two incompatible scales, the Imperial system and the Metric system. It is based on the height of an English man with his arm raised. It was used as a system to set out a number of Le Corbusier's buildings and was later codified into two books. - Wikipedia

Le Corbusier's dictum, “A house is a machine for living”, applies in a broader sense to all construction types and uses. However, what is sometimes forgotten is that human functioning is both external and internal. Yes, the body walks and crawls, stretches and reaches, climbs and descends, sits and lies down. But, these are only some of its outward manifestations. The designer must not forget the internal workings of the body. Not only does a healthy person use all five physical senses, but the body, mind and emotions form impressions from an aggregate intake of those senses. - [ http://www.greensage.com/ezine/10Oct07/ezine10-07SacredGeo.html ]

Geometric & Mathematical Extensions to the Modulor 

The limitless numerical values

Range of Le Modulor.

Geometric & Mathematical Extensions to the Modulor 

The Modulor grid.

Source of reference : 

http://www.michael-robinett.com/isis/mod-1.htm

http://www.michael-robinett.com/isis/mod-2.htm

From the above research, Le Modulor as defined as my own understanding is a type of proportion measurement that is created by Le Corbusier. It is a modular of Le Corbusier hence it got its name as Le Modulor. It is a scale or ratio mostly for architect measurement. It is highly related with the Vitruvian proportion or maybe can say that it is a revolution of it. Le Modulor show the golden ratio of human and it does help to measure the golden ratio for other things especially for measurement use in buildings because Le Corbusier is an architect. I think that the human figure in Le Modular raise up his hand is for the purpose of  measurement for ceiling height because the height of ceiling greatly affect the space of buildings. The ceiling height of a building must be at least accommodate the height of the person raising his/her hand so that the space will not be too packed. And as if the human in golden ratio can raise his hand then the space reserve for ceiling height is also in golden ratio that everyone can suitable with it. It is same goes to other proportion measurement.